Influencers are people with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. They usually have a large number of following on social media platforms.

Micro-influencers have less number of followings on their social media platforms. This smaller following leads to higher engagement and greater trust. Because of this, micro-influencers will likely have more influence than celebrities in 2020.


Image for post
Image for post

A micro-influencer is someone who has followers between 1,000 to 1,00,000. Micro-influencers usually focus on a specific niche or area and are generally regarded as an expert or topic specialist. Micro-influencers have stronger relationships with their audience than a typical influencer.

They have personal contact with their audience, which makes them trust worthy. They have 22.2 times more conversations with their audience than a typical user because they are passionate about their niche and can choose the most argumentative topics to engage the followers and most importantly the followers enjoy and engage in their content as well.

Difference between Macro-influencer and Micro-influencer

A macro-influencer means any creator that has more than 1,00,000 followers and at least 3% engagement. Simply, it lies between mega-influencers and micro influencers. Macro-influencers are a notch down from mega-influencers. There is no scientific definition to it.

A micro-influencer is someone who has between 1,000 to 100,000 followers A micro-influencer, as opposed to a celebrity or regular influencer, often has a very uniform audience. Micro-influencers have to be sure the composition of their content speaks to their audience enough for them to consistently engage with their content.

Why do brands prefer Micro-influencers?

The whole point of influencer marketing is that the brands want the audience to trust their products enough to buy them. Influencer marketing helps that as the influencers influence the public’s decision on buying what.

Micro-influencers have a special relationship with their audience. They continuously engage with their followers, reach out to almost everyone of them. The audience trusts them which makes them easy to be influenced. That is why brands prefer micro-influencers because the brand is sure that they are going to get something in return.

Image for post
Image for post

Their audience is more targeted and dedicated to the influencer’s identity, which makes them more attractive to potential sponsors than the big names in the niche. In other words, working with micro-influencers can affect the brand positively.

Micro-influencers are more affordable than experts or celebs with millions of followers. They charge less for promoting a product, and they agree to collaborate only if the product meets their values and the needs of their audience. So the trust is worth it!

For more articles and information visit our website: www.infabrands.com

Written by

Kudosware is a tech consulting firm. After 5 years in the industry, we decided to alter direction and now we share our passion by helping others.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store