Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a growing trend and is not going anywhere anytime soon!

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WHAT IS AN INFLUENCER AND INFLUENCER MARKETING?

Even amid the pandemic and recession, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more. By partnering with influencers for product placements, endorsements, sponsorships, social media giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices.

Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, structuring influencer agreements and contracts among many other steps and processes.

Influencer marketing agencies exist to help brands and marketers safeguard against missteps, avoid costly mistakes, and to build campaigns that are both high-performing and cost-effective, use the right influencers for the right messages, and tackle goals with the appropriate methods.

Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them) are-

1)Focusing on the Numbers Instead of the Quality-

One of the biggest and most common mistakes made with social media influencers is focusing on numbers and other vanity metrics to choose influencers, rather than their quality.The idea seems sound: The more followers an influencer has, the bigger they are, right? It means that they can reach a much larger audience, which, in theory, means that you should also get more results, simply because the message will be heard by more people.

But, the harsh truth is, that is not necessarily the case; just because someone has hundreds of thousands of followers on social media doesn’t necessarily make them a true influencer.

In fact, many marketers and businesses are now gravitating more toward micro-influencers (influencers with under 100,000 followers or fans) because, even though they don’t have many followers, and therefore that big of a reach, they can actually be more effective than using someone who has a large following but whose followers aren’t engaged.

2)Copying from others-

Sometimes when you scroll down through your Instagram feed, you get confused whether you’ve seen that post before. But it turns out, someone has made a really similar post that seems to be an exact copy from a bigger influencer.

This is because lots of people copy from each other — the way they look, the way they take photos or even the filters they use. Let alone the content and the hashtags — they are too similar.

Don’t copy others just because their methods work. Every influencer is unique and so is their audience. Show your following what defines you as a person — the style that’s uniquely yours.

3)Posting too many sponsored content-

One of the greatest things about being an influencer is getting paid for the products you are using. Or getting lots of gifts from brands who want to get brand awareness through a post by you.

Unfortunately, lots of influencers forget that the beauty of being an influencer lies in informing your following about the products or services you use and recommend, not everything you are paid for.

For example, recently, Kim Kardashian’s fans started complaining that she has too many sponsored posts and she faced a lot of backlash too.

Avoid these three common mistakes throughout your journey of being an influencer.

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