The Lowdown on Social Media Influencers for affiliate marketing-

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Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer?

An influencer can be anyone, from a blogger to a celebrity, but they must always have credibility and a niche.

Influencers are generally compensated with money or samples. Before you pay just anyone to promote your product, however, be sure the influencers you work with match your brand’s tone, style, and mission, the infographic explains.

Influencer marketing is on the up. Statistics devised from the survey show that the search term “influencer marketing” has increased by 325% in 12 months, and a large proportion of businesses are seeing a return of roughly seven times their investment. In response, businesses are increasing the amount spent on influencer marketing.

What is a social media influencer?


The effect of social media influencers

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How social media influencers choose




Juha Munnuka’s research also showed that the result a consumer has with a product affects their perceived view of the person endorsing it. Recommending poor quality products will eventually affect their status, regardless of the recompense received.

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How to use social media influencers within affiliate marketing

  1. Get in touch with social media influencers in your industry and ask them to promote your products via an affiliate programme or using affiliate links.
  2. Become a social media influencer and promote a range of different affiliate programmes to your audience.

When you are looking to work with influencers there are a few things to do before sending out emails of introduction. This will go a long way to ensuring success in your recruitment process.

  1. Niche — know your niche, and look for influencers that sit comfortably within this niche, rather than in a more general niche.
  2. Quality, not quantity — it’s easy to focus on large follower numbers, but although large audiences are important, they are not the only factor to consider. Sometimes influencers with less followers than the well-known names in the industry have higher engagement figures, as their audience reacts to the more personal touch.
  3. Favoured platform — with many social media platforms available, look for influencers who work in a channel that is not only familiar to you, but also to your proposed market
  4. Depth of discussion — lots of comments on a post may look impressive but look deeper to see what the followers are saying. Find an influencer who engages properly with the audience who in turn respond through discussion. Ten comments that are meaningful and stimulate a conversation are more useful than 100 comments purely complimenting the post. Follow this concept through to the types of posts that get the most likes; are they relevant to your business, or are they all favouring posts with a lighter tone or images?
  5. A bigger presence — look to see if an influencer also owns a website, as this is beneficial for affiliate marketing. Linking to products works well in longer blog posts, rather than limiting promotion to social media posts
  6. Well crafted content — a highly sought-after influencer should be adept at content writing but read back posts and blogs to make sure.
  7. The company they keep — if the influencer is regularly in conversation with other highly regarded industry personalities this demonstrates not only the depth of their reach, but how they are perceived in the industry by other thought leaders.


Influencers should state anywhere within posts that they are being paid to write about a product. This ties into credibility and trust that we discussed above. Long term followers still relate to promotional posts of this nature, but they need to maintain the trust through transparency.

The world of the social media influencer offers up a lot of opportunities to marketers. Before committing marketing budget to this, as you would before embarking on any new channel at a cost, it’s best to consider how influencer marketing fits in with your overall strategy and how it will help to achieve your business’s goals. Employing it as part of the marketing strategy can reap great rewards, and open your products up to a whole new audience. After all, if 94% of marketers who have used this technique believe it to be effective, it is worth a try.


Kudosware is a tech consulting firm. After 5 years in the industry, we decided to alter direction and now we share our passion by helping others.

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