It’s really important that marketers take full advantage of all the opportunities to promote a new product before, during, and after the launch phase. Product launch is really important as it determines the future of the products. It needs to be done right and here are the steps to how to launch a product through influencer marketing:–
- Involve Your Brand Influencers in Product Creation-
One way to get influencer buy-in early in the pre-launch process is to involve them in the product and marketing campaign creation. As the voice of your target audience, their input or creativity can be very valuable in reaching the right market.
During the process, ask your go-to influencers for creative ideas that fits their personal style or that they think would best resonate with their audiences. Allow them to have creative freedom over the content or videos they create about the launch .
By working with influencers since the start of the process, they’ll feel a sense of ownership over the launch. Plus, it can help build relationships for more, long-term partnerships which will be very helpful to the brand.
2. Work with the Influencers Your Fans Already Trust-
If you have an ongoing or long-term partnership with an existing influencer, a product launch is one of the best times to stick with what you know works for your brand.
The point is if the brand has been advertising with this influencer for a while, their followers are already familiar with the brand and open to the new products they are launching.
3. Provide Pre-Launch Private Access-
One way to help your influencer build hype and excitement around your product launch is to provide exclusive access. Whether you send them a sample of your new product or invite them to your headquarters to get a taste of what’s coming, allowing them to tease what’s new can help increase anticipation around a launch date.
For example, remember how Selena Gomez created a hype before the rare beauty collection launch? She first had sent out the sample packages to all the big names and then they started promoting it creating a hype about the makeup line.
Influencers can offer sneak peeks, take Q+A about the product, tell their followers how excited they are, and ask them to tune in for the product launch date. Your influencers can also give their followers information on where and when they can buy your newly launched product before the launch so you can increase initial sales.
4.Provide Discount Codes for Followers-
If your influencer has been building hype for your product before the launch date, the perfect way to reward their followers is with a discount or promotion code.
Your promo codes could be a small percentage off the purchase of the newly launched product, or you could add in a branded item for purchasers to get for free with their purchase. Promotions not only help increase engagement but can be one way to track individual influencer’s engagement to purchase rates.
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