Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

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Social media and influencer marketing make a perfect combination. With over two billion daily active users, social platforms give just about anyone the opportunity to step up and start attracting followers with high-quality content.

According to one report, influencer marketing is projected to become a $10 billion industry by 2020. What does this tell you? Well, it obviously means that by grabbing only a small piece of this cake can earn you a small fortune.

But how do you become a social media power influencer? Do you know the best social platforms for influencer marketing campaigns? Keep reading if you are curious to find answers to these questions.

Whether you or your brand have been running campaigns on social media since the days of MySpace’s Top 8, or whether you’re new to the game, there’s some important self-inventory you need to take before you put a single marketing dollar toward social media.

CLICK HERE TO KNOW MORE ABOUT- Splashy product launch through influencer marketing.

Being smart about choosing a social network (or a few) for a campaign comes down to knowing your company or brand (and goals) and understanding the network (and what makes it unique).

Setting some measurable goals for your influencer marketing campaign is up to you, but here’s what we’ve learned in the 250+ campaigns we’ve run with brands and influencers on social networks.

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1. Instagram

Reports reveal that over 80% of users follow a business on Instagram. At the same time, a lot of users discover a new product on Instagram and end up buying it. All this makes Instagram a powerful influencer marketing tool, especially if you are targeting younger audiences aged 16 to 34.

2. YouTube

Using this platform, you can produce product reviews and how-to guides for relevant products. And since we all know that humans are visual beings, it’s easy to understand why YouTube influencers perform so well.

3. Facebook

Facebook users expect to see everything from text posts and charts to images and videos. In other words, creative influencers can diversify content and build a fan base using a wide range of tricks and features. Needless to say, the audience loves this kind of diversity.

4. Twitter

Namely, a study shows that 56% of Twitter users earn $50 thousand or more per year. It’s an important detail for influencers who are cooperating with premium brands on a regular basis because you know where to look for wealthier consumers.

5. LinkedIn

This makes the network interesting to B2B companies targeting high-level decision-makers, so this should be one of the main strategic goals of your influencer marketing efforts. Try to act as a key opinion leader in your niche and it will give you the authority to analyze and promote clients on LinkedIn through influencer posts.


Kudosware is a tech consulting firm. After 5 years in the industry, we decided to alter direction and now we share our passion by helping others.

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