· Authenticity is now a must-
Influencers now don’t look influencing marketing as just a monetizing method. They don’t collaborate with brands who doesn’t share their own ideas. Influencers are striving hard to make their content authentic. They are staying true to their audience.
Brands are focusing more on creating quality content that’s helpful to their customers, instead of focusing on making money.
The Meaningful Brands 2019 survey revealed there’s a 72 percent correlation between content that impacts a person’s well-being and its effectiveness. And Adobe reports that 79 percent of consumers expect a brand to prove it cares and understands them before they consider making a purchase. Authenticity is the key, if you nail it the money will come.
· Building relationships with influencers-
Now, brands believe in building a long time relationship with their influencers rather than one time knock off. It saves brand the time, effort and expense of searching new influencers and establishing if they’re a good match.
Brands can define their goals and expectations over a period of time. Consumers identify the influencer with the brand for a stronger, more meaningful relationship that can translate to repeat sales.
It encourages influencers to create high-quality, consistent content since they’re invested in a future with the brand.
· Nano-and Micro Influencers are in demand-
Influencer marketing will only work if the audience is influenced by the influencer. It’s not always about the number of followers someone has. Sometimes it’s about content and the engagement skills of the influencers to persuade their audience. There are many types of influencers. The various types of influencers by follower count:
Nano-influencers: 1K-10K followers
Micro-influencers: 10K-50K followers
Mid-tier-influencers: 50K-500K followers
Macro-influencers: 500K-1M followers
Mega-influencers: 1M or more followers
Brands prefer them now more than ever because Nano- and micro-influencers tend to have higher engagement rates with followers and don’t cost as much as their counterparts. They have higher engagement with audience, close relationship with them, audience trusts them more than the ones with paid sponsorship of products, they also tend to focus on certain niche, they have less competition and are cost effective.
· Tik-Tok is Rising and Shining-
Reason for the rise in Tik- Tok’s popularity is its quick, 15-second video content that’s easy to share with friends. Brands are starting to use influencers on this platform to integrate their message in just a few seconds. Tik-Tok also promotes content on the platform, unlike other platforms like Instagram, which can work to a brand’s advantage. Tik-Tok is one of the growing trends worldwide. Love it or hate it, it’s a perfect platform for capturing audience’s attention. It’s most popular with teens, with 66 percent of its users under the age of 30
· Employees are becoming Influencers-
Some employees especially those who are social media gurus will see this as fun and exciting, while others will need some training and motivation. Brands are realizing that they have lots of influencers in-house itself, their employees. Well an employee program within your company lets you tap into the brand loyalty and knowledge that’s already there. This higher level of enthusiasm, knowledge and expertise can make up for the employee influencer’s smaller social reach.
· New Visual Technology is attracting Attention-
Its 2020! Technology is developing more and more everyday. With these features brands find it easier to now to keep themselves on loop with their audience enhance themselves in their eyes and influencers to maintain themselves as relevant and make marketing more effective. According to google these are -
a. Infographics= Capture the attention of viewers with infographics. Use data-driven analysis to show at a glance helpful information like product benefits, customer survey results, product variations, ways your brand is sustainable and more.
b. Artificial intelligence (AI) — Companies, including Coca Cola, Harley-Davidson and Quartz use AI to create successful advertisements. Brands can also use AI to streamline customer service by using chatbots and give personal shopping assistance online. AI is extremely helpful for SEO, editing and website design as well.
c. Computer-generated intelligence (CGI) — Virtual influencers are an actual thing now, and the trend is sure to continue in 2020. They look and act lifelike, interact with their audience, pose with real-life celebrities and wear brand name clothing but they’re created using CGI technology.
d. Drones — Camera drones make it easier and less costly to capture stunning aerial video footage and photos. Drones can serve as advertising tools that are mobile instead of static billboards, for dropping promotional items at sponsored events and flying banners. Many influencers are masters at taking stunning photography and video, and using drones enhances their ability to draw attention to your brand.
e. 360 video — Giving your audience the opportunity to view your products and other footage in 360 immerses them in the experience and conveys information in detail. It puts them right into the action, almost as if they’re participating in the experience instead of simply viewing it. Collaborate with influencers to showcase your brand, highlight live events, take a tour, create a short film or go on an adventure with 360 video.
· Influencer Platforms are starting to Gain Importance-
As brands realize the effort and learning involved in creating a successful influencer marketing program, more are turning to experts for help. This is where agencies and influencer marketer platforms come in. The agencies has plenty of clients, but in 2020, it is expected that more brands will turn to influencer marketing platforms.
Influencer marketing helps brand reach a lot of audience at the same time. It’s a successful strategy. More than 75% say that they trust influencer marketing more for their brands.
So, it can be easily concluded that influencer marketing ain’t going anywhere anytime soon!
For more articles and information visit our website: www.infabrands.com
