These influencers, as society has labeled them, have created a digital empire by snapping a few shots with one hand, while promoting the latest trend with the other. Their credibility comes through with social engagement, which occurs while building an influence that is rewarded with products, money, and sometimes even fame.
But how much do they earn and how?
It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 (738.34 Indian rupees) for every 1,000 followers they have, once they hit the 1,00,000 threshold.
But it’s more than just taking photos and tagging brands. Not only do Instagram influencers need a committed following, they also need these followers to engage with their content. That is why brands prefer Micro-influencers more. Micro-influencers have less number of followings on their social media platforms. This smaller following leads to higher engagement and greater trust. Because of this, micro-influencers will likely have more influence than celebrities in 2020.
Instagram influencers with under 10,000 followers can make, on average, $88.00(6,560.21 Indian rupees) per post. Those with under 1,00,000 followers average $200.00(14909.56 Indian rupees) per post, but these numbers often vary account to account. Most accounts in this level are instead, gifted with free products or discounts for posting.
Accounts ranging from 2,50,000 to 5,00,000 followers can make a pretty good amount of money by posting on their accounts for brands, whether that be in a picture, GIF video or an Instagram story. Once an influencer has reached one million followers, it’s safe to assume they are making quite a decent amount of money, and working very hard to maintain it.
How much do you think the meme pages are making?
Memes are exploding on social media platforms. In the past couple of years, popularity of meme pages grew up rapidly. They have easy to understand/grasp content , they appeal to the masses and they are highly shareable.
Instagram meme accounts are powerful influencer marketing tools. Instagram meme accounts have become a popular option for brands when it comes to influencer partnerships. Compared to the niche audiences of other influencers, meme accounts appeal to large and diverse audiences. This allows brands to raise brand awareness among large and simultaneously diverse consumers.
The potential of earning through Instagram is unlimited. For the likes of Virat Kohli and Alia Bhatt are charging 300K for every promotional post, small Meme pages with 100K-1 Million followers are charging somewhere between 2000–3000INR for every post and they are doing 4–5 such posts every day.
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