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Before buying something everyone needs an assurance that if it’s worth spending even a single dime, and here word of mouth plays an important role. Checking reviews of the products or say a buying the one where a famous celebrity was using it, it all plays a major role in influencing our decisions. This is called influencer marketing. The ones who influence our decisions are called influencers.

Influencer marketing is a highly effective way of marketing a brand and it’s one of the growing trends in the country. According to statistics, 70% of millennial consumers are influenced by the recommendations in buying products. This means, more and more brands will start relying on this technique to increase brand awareness.

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Influencer marketing may be a relatively new strategy in the digital space, but it continues to be a valuable and viable solution for brands to reach out to their target audience. This is mainly because consumers trust word-of-mouth marketing over any other type of advertising. Several brands have used the power of Influencer marketing with top campaigns executed in 2017 and it was a huge success.

All brands create extensive content, but if the content is not reaching the right target audience, what is the point? That’s where influencer marketing comes in. Influencers can take this content and amplify it on their social channels, thereby increasing the reach.

The fact that people buy on recommendations also shows trust on the brand which is a good thing. For new brands, the main task is to get attention of the customers, they need to make the customers trust their product which is hard. Again, here the influencers play a major role. They use the product, give their opinions and this results in people buying the product, if they like it.

This is how brands rely on influencer marketing. Influencer marketing helps brands in multiple ways and that is the main reason why influencer marketing strategy is being used a lot now. Due to pandemic, everything is almost digital now. So the brands that have used this time in proper planning and executing this strategy are going to be there in the market for a long run and most importantly they are going to have lots of profit.


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Kudosware is a tech consulting firm. After 5 years in the industry, we decided to alter direction and now we share our passion by helping others.

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